Photographer

Parija Shinde

When you have such beautiful and creative products to style, it means we have to up our game. Our client ‘Expressing Ideas’ gave us a brief on their profile and invites – we were constantly thinking as to how can our design approach better their merchandise, what kind of a background storyboard can we come up with so that the focus constantly remains on the invites and stationary, yet adds a whole new dimension to it. At the same time since we were working on roughly about 20 boards; budget structures were also of utmost importance.

This fundamental thinking approach led us to come up with myriad options for each invite – designs that made use of textures, small elements that would add volumes to the larger picture. This process went through multiple filter sessions with Masumi, the creative brain behind the brand and we finally came up with layout designs that added character to the product was financially feasible to execute at the same time.

All in all this was one of the most creatively challenging yet satisfying experience, which has now become a yearly collaborative between the two brands.